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Initial thread- Students are required to provide at least 400 words in response to the provided prompt/question. Let’s say, hypothetically, a local car dealer has reached out to you and asked “What should I expect to spend on marketing this next quarter? I know paid media includes television, radio, magazines, newspapers, outdoor, direct mail, in-store media, online banner ads, videos, paid search, and social media ads. How much does each tactic cost, and how much should I expect to spend if I implement each option?”. Break down the numbers and give the car dealer a good estimate. Be sure to include a brief description for each implemented tactic (i.e. Outdoor advertisement- any advertisement people see outside of their home- example: 1 Large Billboard Bulletin costs approximately $2000 1 month in Louisville, Ky). Please make sure the information is organized in a way that is easy to read. (ps- I know the numbers here will vary greatly. I am not expecting you to be a bean counter. No. Instead, the purpose of this question is designed to encourage you to explore the world of paid media, and to identify how much each tactic might cost. You will probably need to contact various distributors for these estimates. It’s good practice to know how much things cost in your local area. This is a step in that direction).