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Instructions: Click here to read a 2017 Business Insider article examining the factors surrounding Sears’ poor financial performance and how the strategy followed by Sears’ CEO Eddie Lampert contributed to the company’s problems. Consider the factors presented in the article and the insights you gained into Sears’ and Lampert’s approach to strategic planning when faced with the challenges of changing consumer preferences and declining financial performance. Use course content, your new insights, and research to answer the following questions: Trace the steps that are commonly followed when developing a business strategy. Predict how profitability may be threatened when a company does not implement a new business strategy to meet changing market needs. Compare and contrast the influence that changing business strategies can have on customers vs. shareholders.  Form conclusions about the value of having a corporate strategy as an integrated, ongoing part of the business process. Identify issues or misunderstandings that can be avoided by implementing a company strategy to address changing financial and market conditions. Compose your answers with a minimum of one paragraph per question (minimum of 5 paragraphs total). Research and use at least one outside source to support your conclusions

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