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Ooredoo (Omani Qatari Telecommunication Company SAOG was incorporated in 2004 to become the second provider of telecommunication services in Oman. The company has been an innovator in marketing communication with successful IMC campaigns over the past decade. Amongst its notable campaigns is its Ramadan communications with the public that distinguishes it from the competition.Ooredoo Marketing Communication Ramadan 1442This Ramadan 1442 Ooredoo launched an interesting and timely campaign. You can watch these two videos on its YouTube page:1. 2. Questions:1. What is the big idea in the Ooredoo Ramadan 1442 campaign? Explain with details. (4 points)2. What is the appeal in the campaign? It is rational or emotional? Explain with details (4 points)3. In the video communication on YouTube, explain creative execution style of the ad and link it to the big idea and appeal. (4 points)4. How can you measure the effectiveness of this campaign? – Discuss two methods (in details) that you can use to measure the success of the campaign and explain why you choose these. (4 points)No more than two (2) pages in paragraph formI attach a table will help you solve the fourth question.