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Part 1 A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group’s research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:a) How the office setting might be configured?b) How office scheduling and hours should be constructed? Source: Chapter 6 Problems (Essentials of Health Care Marketing – Berkowitz)Reply to 2 peers on separate daysPart 2 Answer the following End-of-Chapter Questions:ChapterQuestions42, 3, 761, 2, 471, 2, 3, 4 Part 3 Project Continuation“Create a Marketing Plan”Title: A new physical therapy clinic.OutlineManagement SummaryEconomic ProjectionsThe Market – QualitativeThe Market – QuantitativeTrend AnalysisCompetitionProblems and OpportunitiesObjectives and GoalsAction Programs

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