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Students will identify a business and explain the sales funnel that it uses to acquire, retain, and develop the customer base. Meets All CriteriaMeets Most CriteriaMeets Some CriteriaNot AddressedAll parts of the funnel are correctly addressed and thought out.10 points.75% of the terms are correctly used and/or there is missing information.7 points.50% of the terms are used correctly and/or there is significant missing information.5 points.There is limited content.0 points. Zero capitalization, punctuation, formatting, or spelling errors. 5 points.There is at least one capitalization, punctuation, formatting, and/or spelling error. 3 points.There are at least three capitalization, punctuation, formatting, and/or spelling errors. 1 point. There are five or more capitalization, punctuation, formatting, and/or spelling errors. 0 points. There is research to support the ideas presented.5 points.75% of the work is supported with research. 3 points. Approximately half of it is supported with research.1 point. There is no supporting research.0 points.