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This Quest is about acquiring tools or resources and explaining why you selected them for your future Advertising Plan for week 4. There are many tools from which you can select. For traditional media, you can select the channels of communications. For digital media, you can select from a stack of different tools, and there are currently more than 5000 to choose from. (See image and focus on the first column, Advertising) marketing_technology_landscape_2017_big.jpg Your quest includes resources and choosing the tools that you will need for your battle. Examples and resources include: https://www.demandmetric.com/content/marketing-technology-stack-diagramhttps://www.intercom.com/blog/the-ultimate-marketing-technology-stack/https://coschedule.com/blog/marketing-technology-stack/There is also a contest for the best-designed marketing stacks.

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