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Case Study #2: Dick’s Sporting Goods: Taking Control of Its E-CommerceOperationsI. Read the case study in Chapter 4 of the textbook titled “Dick’s Sporting Goods:Taking Control of Its E-Commerce Operations.”II. In < 700 words, write a response essay that addresses the followingquestions/issues:● What factors led Dick’s Sporting Goods to retake direct control of its e-commerceoperations?● What are some of the key features of the omni-channel approach now taken byDick’s Sporting Goods?● As a consumer, what do you think about the approach being taken by Dick’sSporting Goods? Do any specific aspects of its omni-channel approach appeal toyou? Or would you simply prefer to buy sporting goods at the lowest possibleprice, regardless of other factors? If you do not purchase sporting goods, that’sfine -- you can write from the perspective of someone who does. Do you thinkthat the approach taken by Dick’s is likely to succeed?You may consult outside sources to help inform your understanding of the generalthemes/ideas, but you do not need to. No citations are needed, either. Most of your time andenergy should be devoted to the third section. The facilitators and I are looking to see casewrite-ups that demonstrate effort and originality -- not some particular “right” answer to thequestions.Remember the word limit -- it is included here for a reason