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I’m working on a marketing exercise and need a sample draft to help me learn. The case write-up assignments are designed to help you learn how to meaningfully apply your knowledge of relevant consumer behavior concepts and frameworks in analyzing a particular marketing situation and making specific, sensible recommendations. In this assignment, you will analyze “The Birth of Swatch” case.In analyzing and writing up this case, you need to answer the following questions:Prior to the instruction of the Swatch, what kinds of watches were popular among consumers? How did consumers make buying decisions?Why was the Swatch so successful? In what ways was the Swatch different from any watch the industry had ever seen? What elements of the original Swatch marketing plan were most critical to the brand’s success?In many ways, the Swatch forced people to think about watches in a way they had never thought of before. Can you think of other products in other product categories that have done the same thing? Write down a few examples. The example can be from any category – the more broadly you think about this question, the better. What do these examples have in common?Please remember that your write-up should be a maximum of one page (at least 11 point font, single spaced, and 1 inch margins, with the exception of figures, tables or attachments, if any). Focus on the main points that you want to make.