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You are required to prepare a detailed memo (7-10 pages) with appropriate supporting evidence from the literature for the CEO of the board of the hospital, addressing the following: 1.  Outline what, if any, role (beyond advertising) strategic marketing plays in health system operations.  2. Consider the impacts of corporate culture, population health, brand identity, and organizational structure in marketing strategies.  3. Support your observations with relevant citation and references. In order to get the optimum grade in this class, the following are very important. In this class, you are expected to put yourself in a position of leadership and applying what you are gleaning from various sources to real situations. Scenario: During the last board meeting of Selfless Health, Sam Snide, the chair of the board finance committee, challenged the need for a marketing department.  According to Sam, the flagship academic medical center has a strong enough reputation to attract patients.  He further stated that advertising by members of a profession is unseemly.  The system CEO has asked you to prepare a memo to the board outlining what, if any, role (beyond advertising) strategic marketing plays in health system operations.  Consider such aspects as corporate culture, population health, brand identity, and organizational structure. Â