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There is almost no limit to the tools that a manager can use for strategic evaluation. In Chapter 12 of the text, several of these tools are listed in the “Financial tools for evaluating returns” and the “Non-financial tools for evaluating returns” sections. Think of these as tools in a tool box. While we may not use all of them for each evaluation, having the right tool for the job is critical. After reviewing the tools listed in the textbook, please answer the following questions in essay format:Select the 2 financial tools that you believe are most important to all strategic evaluations and explain why you believe this. If possible, please include an example in your response.Select the 2 non-financial tools that you believe are most important to all strategic evaluations and explain why you believe this. If possible, please include an example in your response. Do all decisions need to have financial and non-financial considerations? Why or why not?Present an article that highlights a strategy that was discontinued by a company, or companies, due to their internal evaluative criteria. You can dig back a few years for this one, we’re looking for some really great examples of strategy attempts that either didnt work, fizzled out, or evolved into something different!