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SELECT ONE FROM THE FOLLOWING TOPICS:1. Assess the implications for retailers that arise as a result of the increasing importance of managing sustainability issues. In particular examine the view that if retailers invest in sustainability, the shopper will have to pay for it in the form of higher prices. Use ONE detailed case study to develop your point of view and observations.2. Much of the academic and business literature highlights the importance of creating an effective selling environment that ultimately creates a positive shopping experience. Assess the challenges associated with developing a similar experience for shoppers in the case of online channels. Use ONE detailed case study to support your position.3. Examine the relevance of the various elements that make-up customer service within physical and online retail environments. To what extent would you agree with the assertion that managing customer service is more challenging in the context of online retail environments? Use ONE detailed case study to support your position.4. Examine the application and value of augmented reality and virtual reality technologies within physical and online retail environments. Further assess the challenges associated with the diffusion and adoption of these technologies. Use relevant examples and theory to support your answer.MATERIAL GATHERINGYou are expected to consult a wide range of secondary data, related industry research studies, journal articles books. Primary research is not permitted for this assignment.