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Part 1: Interest Rates Describe two to three macroeconomic factors that influence interest rates in general. Explain the effects of each factor on interest rates. Now think about the industry in which you are employed or one in which you have experience. To what macroeconomic factors is your industry most sensitive? Describe two contemporary factors that seem to be impacting your industry today and identify their impacts on the interest rates experienced within your chosen industry. Part 2: Stock Valuation, Risk and Returns Stock valuation – Dividend Discount Model Stock Valuation, How to value a company using discounted cash flow (DCF), Stock Valuation and Investment Decisions Present a detailed discussion of what you learned about stock valuation. Provide examples of how your company has used the concepts. Do you believe financing a company’s operation using stock is better than financing with bonds? Why or why not? Support your discussion with a numerical example. Based on the materials presented in the “Risk and Return” video, present a discussion on why the materials are important in financial decision-making. How would you incorporate risk and return in your financing decisions?