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1 Initial post: After reading the chapter, watching the lecture, watching the TED talk(Link below), and/or listening to the podcast, what questions or reactions do you have? In your post, provide clear background referencing the TED talk, lecture, podcast, or chapter so we have a common place to start from.TED Talk link: https://www.ted.com/talks/camille_langston_how_to_…2 Responses: For the replies, ask questions that could further the person’s thinking.Student A: “When reading the textbook, I thought it was interesting how the implementers of change can either frame messages of the change as a gain, loss or sometimes both. If an individual or an organization always frames every change as a gain with overly positive messaging, then the people affected by the change may see it as unimportant. In a job I worked at, one manager was always so positive about even the smallest changes, which is not always a bad thing. But since I am more of a negative person, I often wondered if the change decisions even mattered in the long-run, or at all. They said the last 10 company changes were going to basically transform the world, yet not much seemed to happen. And eventually, I began to ignore the changes, unless I felt like they were important. Or, I did not take them very seriously. Although, if an organization alwaysframes every change as a loss (like if the company says they will have to lay off employees if this change doesn’t happen), the implementer’s credibility and trustworthiness is diminished. In another job, a manager would often say if a change doesn’t happen, the someone will get in trouble, or they’ll be fired or the company would lose out on something. Though even if a change was not fully implemented, the threats never occurred. Employees ignored the changes and lost trust in the manager. Overall, it is best to not to frame changes as only gains or only losses. The framing of the messages should be mixed up, or they should incorporate both gain and loss frames, depending on the context.”Student B: “In Chapter 5 we will experience communication methods and strategies. Its main purpose will bring a lot of short-term and long-term benefits to businesses, helping businesses have the right orientation in the process of operating business campaigns. So what is a communication strategy? In simple terms, communication strategy is structured to reach customers’ goals, help customers recognize brands as well as services and products. At the same time, providing information for customers to find out, whether the product is suitable or not, thereby helping customers to try the products, make purchasing decisions and become loyal customers of the company. In summary, the implementation of a multimedia communication strategy will help the brand and products of the business have a sustainable foothold in the hearts of customers. When customers have a need, they will immediately think of the products or services that the business is distributing. Moreover, a trusting relationship between customers and businesses will go hand in hand with the development of supply and demand. If the business has a certain number of loyal customers, it will guarantee the organization’s annual revenue.To be effective, we need to enhance the value of language and communication among stakeholders. Depending on the context and identifying plans have a level of honesty that convinces people. As a team in an organization, we will have a lot of different opinions from each team, based on the structures and plans that we find uniformity in each issue to help businesses are linked with consumers. I find this quote very meaningful “Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” This is like a variety and creativity-enhancing training for everyone. In our selves as artisans, we just need to find a work to process and complete according to our own craft. Chapters 4 and 5 have a close connection between the change, thereby making announcements to everyone by means of multi-media. This is quick to process and convey the message to the customer. It helps customers understand why the business is changing and what benefits they will bring to consumers after this change. We live on a planet with many different cultures, communication (multilingual) will show respect for customers, and aspects of communication strategy can impact stakeholders important in the process of change.”