getanswer

Read the following case study (attached below) and answer the following essay question:Imagine being an advisor to Hank Harris. What would you suggest should be Seller’s Lab competitive strategy going forward?Some of the relevant question to ask yourselves to answer the essay question:1. What is the Amazon ecosystem structure? What are the different actor types involved in the Amazon.com ecosystem? What is the role of Seller Labs within the Ecosystem?2. How would you assess the performance of Seller Labs since 2015? How do you judge the firm’s performance in terms of revenue, MRR, market share?3. Do you believe Seller Labs currently has a competitive advantage in the market? How does the X-Chart acquisition change Seller Lab’s competitive position?5. Focusing on the sellers, assess the benefit and challenges of competing on the Amazon marketplace. Should sellers expand beyond the Amazon marketplace?Attaching textbook and case study.