Building Brands Many times a firm will take advantage of its popular, well-known brand by developing brand extensions because they know that the brand equity of the original or parent brand will be transferred to the new product. If the new product is of poor quality, it can damage the reputation of the parent brand – and if a new product is of excellent quality, it can enhance the parent brand. 1 Explain, in your own words, the difference between a brand extension and a line extension. 2 With this in mind, offer an example of a successful brand extension, where both the parent brand and the new brand benefited. Why do you feel it was successful? 3 Offer an example of an unsuccessful brand extension, where the new brand likely damaged the parent brand equity. Why do you feel it was unsuccessful? 4 Shinola (Detroit’s own watch, bike and leather products company) is extended their brand by opening a hotel (https://www.shinolahotel.com/)
in Detroit in Fall 2018. From the standpoint of brand extensions and brand equity, comment on the risks and benefits of this strategy. You may want to do some online research to support your comments.
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/in /by adminYou have been assigned the task of purchasing media for your client’s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client. The Media Buying paperMust be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style 7th EditionMust include a separate title page with the following: Title of paperStudent’s nameCourse name and numberInstructor’s nameDate submittedMust use at least two scholarly sources in addition to the course text. I attached the chapters for this assignment.Texbook reference is: Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.Must document all sources in APA style as outlined in the University of Arizona Global Campus Writing Center.Must include a separate references page that is formatted according to APA style 7th Edition
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/in /by adminBuilding Brands Many times a firm will take advantage of its popular, well-known brand by developing brand extensions because they know that the brand equity of the original or parent brand will be transferred to the new product. If the new product is of poor quality, it can damage the reputation of the parent brand – and if a new product is of excellent quality, it can enhance the parent brand. 1 Explain, in your own words, the difference between a brand extension and a line extension. 2 With this in mind, offer an example of a successful brand extension, where both the parent brand and the new brand benefited. Why do you feel it was successful? 3 Offer an example of an unsuccessful brand extension, where the new brand likely damaged the parent brand equity. Why do you feel it was unsuccessful? 4 Shinola (Detroit’s own watch, bike and leather products company) is extended their brand by opening a hotel (https://www.shinolahotel.com/)
in Detroit in Fall 2018. From the standpoint of brand extensions and brand equity, comment on the risks and benefits of this strategy. You may want to do some online research to support your comments.
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/in /by adminI’m working on a Management exercise and need support. Contingency plan, disaster response plan, and disaster recovery plan are overlapping plans contained in the business continuity plan. An incident response plan provides a framework to map out procedures and instructions an organization must follow when faced with a disaster. Using the format provided in the text as well as additional resources provided in the readings section, design an incident response plan for a small business. Include actions to be taken if each of the following events occur: Virus attack Power failure Fire Burst water pipe ISP failure What other scenarios do you think are important and need a plan? 6 Steps for Building a Robust Incident Response Plan (CSO) (Links to an external site.) Importance of Contingency Planning in Information Security (Tech Funnel) (Links to an external site.) NIST Information System Contingency Plan Template (Centers for Medicare and Medicaid Services) (Links to an external site.) Contingency Planning Vs. Crisis Management (Chron) (Links to an external site.) 9 Parts of an Effective Cyber Incident Response Plan (Focused Technologies)Â
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/in /by admin1. Please watch the following video about the different “missions” of Public Health, 2. …then tell us all what your “mission” is in taking this class. Why are you here? https://health.gov/healthypeople Chose one subject from this website to write about issions in Public Health (Links to an external site.) Healthy People 2030 is a government initiative to “identify health improvement priorities. Increase public awareness and understanding of the determinants of health, disease, and disability and the opportunities for progress. Provide measurable objectives and goals that are applicable at the national, State, and local levels.” It is public health in a nutshell! Part 2 1. Go the the Healthy People 2030 (Links to an external site.) site and read the home page. 2. Click on the “browse objectives by topic” to get a page of interest . Choose one that interests you, click on it and see the goals for the area. 3. Tells us in your post about your area of Healthy People 2030 interest and why. Here is the generic grading rubric that is true for all discussions Grading Rubric for Discussions.docx Download Grading Rubric for Discussions.docx “
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/in /by adminDescription Financial Statement Case Assignments are a collection of individual assignments whose total point value equals 160. Please read the General Information and Instructions for the Financial Statement Case Assignments carefully before starting.  Make sure you know how the fiscal year for Target Corporation is presented by watching this video.  Financial Statement Case 13-1 Requirements Review the stockholders’ equity section of the balance sheet. Did Target have any preferred stock at January 30, 2021? Now examine the notes at the bottom of the balance sheet. Is Target authorized to issue preferred stock? If so, how much? How much of Target Corporation’s common stock was outstanding on January 30, 2021? How can you tell? Examine Target Corporation’s consolidated statements of cash flows. Did Target pay any cash dividends during the year ending January 30, 2021? If so, how much? Using the formula found in your textbook, show how Target Corporation computed basic earnings per share of $8.72 for fiscal year 2020. (Ignore diluted earnings per share.) Video https://drive.google.com/file/d/1RTyFQSLqvy4SdOXX6q7ZKLUvdO8fi5_a/view
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/in /by adminThe case studies adopted in this course highlight the decision-making process in a business setting that will require you to conduct a thorough analysis of each case. You will be required to address the following areas in-depth, using the “Ashford University Writing Center Guidelines for Writing a Case Study Analysis” provided in the course materials area.Identify the key problems in the caseWhy do they exist?How do the problems impact the organization?Who is responsible for the problems?What is the best solution for the problems?We will use our weekly discussions to explore your experience with the case analysis process to ensure it is working well for you, and to garner both peer and instructor support for your Capstone project.For this discussion, make an initial post that addresses the following questions:Briefly describe your experience with this week’s case study analysis process.What is going well?What challenges are you facing?What additional support or resources are needed to ensure this week’s case analysis project is a success?What have you learned about the case analysis process that might be of benefit to others in the class?
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/in /by adminW2 Assignment: Complete Case II: Google in China (pg. 174-184) Â and address the following directives:Â Carefully READ the entire CASE first, and review again the chapter(s) pertaining to the case(s). Â Take time to critically think about all of the aspects of the case(s). Write a brief Overview/Summary of the case in your own words describing the nature and/or background information pertaining to the case. (Minimum 1/2 -1 page) In your opinion, what were some Critical Aspects in the case that were identified? Â What were some Critical Aspects that you perceived to be very vital? (Minimum 1 page) How were you able to make those Assessments of selecting the critical aspects or components for the case author/writer and for yourself? (Minimum 1 page) Identify and/or list some of the Outcomes, Solutions and/or Resolutions you extrapolated from the case. (Minimum 1 page) Write a Reflection on what you learned from the case pertaining to global leadership. (Minimum 1 page) Make sure your paper is outlined with the above Sectional Headings (Overview/Summary, Critical Aspects, Assessments, Outcome, Solutions and/or Resolutions, and Reflection). Â Â
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/in /by adminIntroduction The City of London is home to one of the world’s finest police departments. The city probably experiences just about any kind of problem that you can imagine. In this Case Study, we will examine a problem common to many cities: unwanted graffiti. It is ugly and expensive. Can you compose a response plan to help the leadership in London? Task Prompt: Compose a response plan to the graffiti problem for the leadership of the city of London. You should focus on police activities, but you can mention civilian efforts, too. Your data source is the attached description of the problem written by an investigative committee in London. You should also research how other cities handle this problem. Process Step 1: Preparation Review the CILO 3 rubric below that will be used to assess your answer. Compose your response in any text editor (e.g. MS  Word, or Google Docs) and spell check and grammar check it. Your Response Report should include: Your analysis of the problem based on the case study information and your insights, Several alternative solutions to the problem, and A comparison of the alternatives with the pros and cons of each.
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/in /by adminPractical Connection Assignment Attached Files: Required Practical Connection Assignment.pdf Required Practical Connection Assignment.pdf – Alternative Formats (480.104 KB) Required Practical Connection Assignment Rubric.pdf Required Practical Connection Assignment Rubric.pdf – Alternative Formats (685.998 KB) Practical Connection Assignment At UC, it is a priority that students are provided with strong educational programs and courses that allow them to be servant-leaders in their disciplines and communities, linking research with practice and knowledge with ethical decision-making. This assignment is a written assignment where students will demonstrate how this course research has connected and put into practice within their own career. Assignment: Provide a reflection of at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied, or could be applied, in a practical manner to your current work environment. If you are not currently working, share times when you have or could observe these theories and knowledge could be applied to an employment opportunity in your field of study.Â
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/in /by adminProposal topic (your problem): The problem is an increase in teenage pregnancy in my city.The two following question should be answered for each source article below there should be a total of 8 answers.How will you use information from this source in your proposal? Write 1–2 sentences only.How did you determine that this source is credible? Write 1–2 sentences only.Source ArticlesRandall Juras, Emily Tanner-Smith, Meredith Kelsey, Mark Lipsey, Jean Layzer. March 13, 2019. Adolescent Pregnancy Prevention: Meta-Analysis of Federally Funded Program Evaluations. Vol. 109 Issue 4, pe1-e8. 8p.. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=135296376&site=eds-live&scope=siteundefinedCenters for Disease Control and Prevention. 2019. About Teen Pregnancy. https://www.cdc.gov/teenpregnancy/about/index.htmundefinedWorld Health Organization. January 31, 2020. Adolescent pregnancy. https://www.who.int/news-room/fact-sheets/detail/adolescent-pregnancyundefinedWebMD. July 08, 2020. Teenage Pregnancy: Medical Risks and Realities. https://www.webmd.com/baby/teen-pregnancy-medical-risks-and-realities#1